Ken Nairne: Search Engine Optimization: The Two Types Of Search Engine Optimization

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Sunday, 27 March 2016

Search Engine Optimization: The Two Types Of Search Engine Optimization

Search Engine Optimization: The Two Types Of Search Engine Optimization

During the process of building your website you spent months creating content rich pages. Hopefully, during the process you also accounted for the need to drive traffic to these pages. If you did then you are well on your way to understanding search engine optimization, or SEO. Search engines are a major form of free traffic for websites and they have several requirements that they look for in order to drive that traffic to you. If however you did not account for SEO from the beginning then you may have a long road ahead of you for the much coveted search engine traffic.

Search Engine Optimization techniques have been around for many years. It is the process of creating content rich websites or pages that are optimized based on an algorithm that nobly truly knows outside of the programmers and owners of the search companies. Even though nobody knows for sure, there are several facets that the search programmers have publicly acknowledged as being helpful to the end-user experience and these become common SEO concepts.

There are two basic types of Search Engine Optimization that you need to concern yourself with. On page SEO and off page SEO. On page SEO simply refers to anything that can be specifically done to one given page of a website which include, Title, keywords, meta-tags, emphasized text such as bold and underline, internal link structure, heading tags, and the content keyword density percentage.

Off page SEO refers to other common practices such as link building, social networking, blogging and any other methods to increase search engine visibility.

The search engine basically keeps track of and indexes the content of your website. They look at several factors to determine the validity of that content. For example, Google will read the title keywords, and other factors to make sure they are all relevant to each other.

Search engine optimization is a balancing act. Search engines want to know that the content you are providing to a user is relevant to the given search term that the user is searching for. This means that if your content is formatted properly then you are using proper SEO techniques during the creation of that content. If you are including proper keyword rich titles, correct meta-tags, alt tags on your images, bold keyword text, and other SEO practices then your content should be relevant to the keyword. The balancing part is to optimize without decreasing the end-user experience any manner.

If you bold the entire page, or underline the entire page, or have included the entire page as a header tag, the search engines won't know and will not display your page properly. Search companies consider this a form of spamming.

I hope this article give you a little understanding of the main two types of search engine optimization.

Be good and never give up!

Ken Nairne

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