Ken Nairne: Social Media Marketing: Importance of Social Media Marketing

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Thursday, 24 March 2016

Social Media Marketing: Importance of Social Media Marketing

Social Media Marketing:  Importance of Social Media Marketing

In the world of advanced technology, communication has become a blessing to humanity. The world has now reduced from a fast growing population to a network which enables individuals to communicate with one another in a global village. People from all walks of life have come closer together, and distance has decreased to the extent that you no longer need to travel to a very far place or write letters to pass information.
In this fast growing network of individuals, a new theory has been developed, the idea of ​​six degrees of separation. The idea behind this is that you and anyone else in the world are only a chain comprising of only a fraction of persons say six. This highlights the importance of online communication and how it has made the world much smaller. Using this tool can provide many benefits which you can’t even imagine.

Social Media Marketing Can Change Your Status

Since the introduction of social media, many people have attained fame and also utilized these media to make a decent money online. In other words, social media marketing brings international fame to your name. With social media Marketing, your company or name can be known all over the world. It’s this same reason that many companies advertise their businesses online instead of using the traditional method of advertising. Millions of people can get access to your sites, express their views and even make purchases. There’s a lot of “Free Money” in social media marketing.

Promote your business to a wider audience

This technology makes it possible for millions or billions of people to see what you’re offering or what your business is all about. You can efficiently use social networks to promote your products and services. These days many social network sites have incorporated online advertising into their platform because they see the need for social media marketing.

Connects you to Thousands of people with just a little effort

Social media marketing is practically free. If you're trying to reach millions of people through physical means, you would have to make significant investments. This technology is the way to efficiently reach out to your potential customers, not only regarding financial aspect but also spending quality time with your followers.

The establishment of an active communication channel between you and your client.

Your customer may have some issues and may want to get in touch with you to know more about your product. Your presence on social media helps you clarify things with ease. This assures the customer that you are responsible and gives a feeling of confidence.

You may discover new potential customers or clients.

When considering your viewer comments you might begin to see definite trends in your business response. People of a particular area that you might never have thought of that show a keen interest in your products are your best customers. These models can also be some untapped markets that you can see exploit. You can move quickly and take advantage of the opportunity.

Marketing campaign is more manageable and profitable.

You may have a home business that you run online and setting up a social media campaign for it requires less effort than you can physically perform. For instance, you may need to design banners or billboards for your campaigns which require much effort. So putting the message on social networks can save you cash and is relatively easy to manage and edit.

Social media is the new generation of effective communication and information transfer. Almost everyone uses social networks, and many people are using them to their advantage.

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Ken Nairne

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